The Ubiquitous Matrix of Lies

Posted on May 10, 2007
The Ubiquitous Matrix of Lies

Let’s begin with beer. Every day I drive past a billboard for Coors Light with the slogan, “Coors rocks Harrisburg.” Now, does anybody actually believe that Coors does in fact “rock Harrisburg”? No. Does the Coors corporation itself believe it? No. Does anyone believe that Coors believes it? No. It is a lie, everyone knows […]